Tag: youtube
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Why Spotify and YouTube Are Key to Classical Music’s Future
Attracting more young people is perhaps the most crucial challenge that the classical music field faces, and if one thing is certain, it’s essential to create low-threshold on-ramps in places where teenagers and millennials already frequent.
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Daniel Barenboim Drops Some Knowledge in Video Series
For his new video series, the conductor and pianist Daniel Barenboim steps off the treadmill of promoting recordings and concerts that many classical musicians find themselves on, and pontificates on some larger topics: politics, culture, society and the inner workings of music. The latest installment centers on the nature of global conflicts.