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Opera Companies Lead the Arts in Marketing Expenses
Opera companies and symphony orchestras spend more than any other cultural sector on marketing in order to entice the public to attend a performance, according to a new report from the National Center for Arts Research at Southern Methodist University. But the data suggests that there is a payoff to the dollars spent on advertising, social media…
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Why the Same Few Operas Seem to Be Staged Over and Over
There are many reasons why certain operas stay popular year after year, irrespective of the director or casting choices: It often boils down to the right combination of compelling stories, relatable characters and great melodies.
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Metropolitan Opera Drops ‘Blackface’ Makeup in ‘Otello’
August 7, 2015 The Metropolitan Opera made news with its decision not to put darkening makeup on the face of the tenor singing the lead role in Otello, its 2015 opening-night production. Numerous newspaper articles followed. But largely absent from the discussion were the people with arguably the closest perspective on the issue: singers of…