Tag: marketing
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When the Metropolitan Opera Presented Sunday Concerts
The Metropolitan Opera’s grim box office numbers have received a good deal of attention from New York’s opera lovers, including the classical music writers of the New York Times, who last week channeled their inner impresarios to offer some suggestions for the company.
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Opera Companies Lead the Arts in Marketing Expenses
Opera companies and symphony orchestras spend more than any other cultural sector on marketing in order to entice the public to attend a performance, according to a new report from the National Center for Arts Research at Southern Methodist University. But the data suggests that there is a payoff to the dollars spent on advertising, social media…