Five Things Every Orchestra Website Should Get Right

In compiling the BBC Music Magazine‘s North American concert calendar every month, I spend a lot of time scanning the websites of concert presenters and orchestras across the U.S. and Canada. Though I am not a marketer and admittedly know little about ticketing sales practices, it’s easy to identify potential improvements in website design and usability. With that in mind, here are five things that I see orchestras can do to improve the online customer experience. Continue reading “Five Things Every Orchestra Website Should Get Right”

Branding Classical Music to ‘Trick’ Younger Listeners

The Guardian recently reported that the BBC Radio 3 is considering whether to remove BBC branding from its new classical podcasts, in an effort to entice more young people into trying them out. Continue reading “Branding Classical Music to ‘Trick’ Younger Listeners”

Alan Gilbert Previews U.N. Project in Lincoln Center Finale

As Alan Gilbert prepares to close out his eight-year tenure with the New York Philharmonic, he’s laying the groundwork for a new project to be launched in collaboration with the United Nations, called Musicians for Unity. Continue reading “Alan Gilbert Previews U.N. Project in Lincoln Center Finale”

Streaming Classical Music Concerts: The Menu Grows

At a recent lunch for news media in New York, Hervé Boissière, the president and founder of the French concert-streaming service Medici.tv, showed off the beta version of his company’s new website. Gone was the old homepage dominated by a ginormous video player, which automatically started playing upon arrival (forcing you frantically reach for the pause button and/or volume if you had other plans). Continue reading “Streaming Classical Music Concerts: The Menu Grows”

Ticket Resellers and Finding Cheap Seats at the Opera

Ticket resellers like StubHub and SeatGeek are familiar options for anyone looking for tickets to the Yankees or for Billy Joel at Madison Square Garden. But how about a black-tie opera soirée? Continue reading “Ticket Resellers and Finding Cheap Seats at the Opera”

Mozart Looms Large in Salzburg (Modest Stature Aside)

A visit to the Mozart Residence in Salzburg, Austria one early spring day found a surprising number of young visitors in their teens and twenties, representing various nationalities and many seemingly absorbed in the composer’s personal story. Continue reading “Mozart Looms Large in Salzburg (Modest Stature Aside)”

Dearth of Women Composers Sparks Social Media Campaigns

Music by women composers accounts for just 1.3% of pieces performed by American orchestras during the 2016-17 concert season, according to a recent repertoire survey conducted by the Baltimore Symphony Orchestra. Among living composers performed, women do somewhat better, accounting for 10.3% of all pieces. The survey examined the seasons of 85 orchestras, from small regional ensembles to the majors, and found that, as a whole, that there’s long way to go before gender balance is achieved in concert programming. Continue reading “Dearth of Women Composers Sparks Social Media Campaigns”

Why Spotify and YouTube Are Key to Classical Music’s Future

Attracting more young people is perhaps the most crucial challenge that the classical music field faces, and if one thing is certain, it’s essential to create low-threshold on-ramps in places where teenagers and millennials already frequent. Continue reading “Why Spotify and YouTube Are Key to Classical Music’s Future”

Ars Longa, Channeling Cuban Salsa in the Baroque

At not many concerts of Renaissance and Baroque music do the performers pick out random audience members to dance with in the aisles. Nor do such concerts typically feature a lutenist who wields his instrument like a rock guitar god, or a “horn section” that choreographs its parts with salsa- and mambo-style moves. Continue reading “Ars Longa, Channeling Cuban Salsa in the Baroque”

Met Opera Announces 2017-18, With 3 Notable Omissions

When the Metropolitan Opera announced its current season one year ago, it was notable for the fact that it brought back, in fairly short order, the four most-produced works in the Met’s history: Aida, La Bohème, Carmen and La Traviata. Continue reading “Met Opera Announces 2017-18, With 3 Notable Omissions”