Five Things Every Orchestra Website Should Get Right

In compiling the BBC Music Magazine‘s North American concert calendar every month, I spend a lot of time scanning the websites of concert presenters and orchestras across the U.S. and Canada. Though I am not a marketer and admittedly know little about ticketing sales practices, it’s easy to identify potential improvements in website design and usability.¬†With that in mind, here are five things that I see orchestras can do to improve the online customer experience. Continue reading “Five Things Every Orchestra Website Should Get Right”