Opera Companies Lead the Arts in Marketing Expenses

Royal Opera House advertisement (designinc)

Opera companies and symphony orchestras spend more than any other cultural sector on marketing in order to entice the public to attend a performance, according to a new report from the National Center for Arts Research at Southern Methodist University. But the data suggests that there is a payoff to the dollars spent on advertising, social media posts and radio spots. Continue reading “Opera Companies Lead the Arts in Marketing Expenses”